White Hat SEO [An Ultimate Guide]

This complete guide is related to White Hat SEO. So, if you are willing to rank your website on Google first page then you will definitely love the strategies and also the tips which we are going to share in this article. Here, we have covered lots of things which you need to know. 

White Hat SEO

White Hat SEO

So, let’s dig into this guide where we will explain everything chapter-wise, and you can follow this guide as step by step tutorial to the white-hat SEO.

Chapter 1: Keyword Research

Keyword Research

Find Awesome Long Tail Keywords With Google Suggest

It is really simple. You just need to type in a keyword which you are willing to rank for. 

Now the question is why this is important?

Well, lots of people will struggle with SEO as they will target the keywords which are really competitive. This is why Google will suggest that it is really powerful. Their keywords are mainly known as “long tail keywords” which are not competitive. Because Google is suggesting them, you will know that people will mainly search for them. 

Copy Competitor’s Keywords

This is one of my go-to keyword research strategies at this moment. You can easily be able to spend lots of hours hunting around for the correct keyword. Also, you can simply be able to steal the exact keywords that your competition is targeting. 

Here we are sharing how does it work:

First of all, you have to find a competing site that is doing really well with the SEO. Now, you have to pop that website into a keyword research tool such as Ahrefs or SEMrush. 

You will also get a list of the exact keywords for which site is ranking. 

Online Communities

This strategy is really easy and simple. First of all, you need to head over to any of the online communities where the audience will hang out such as Reddit. Then, you have to simply pay attention to the words and also to the phrases that people will use again and again. 

These questions will make the GREAT keywords. If you are willing to automate this process then you have to simply check out the answer to the public. It is one of the free tools which will analyze the web for the questions that people will ask from all over the world from your topic. 

Google Search Console

Here we are going to tell you some of my favorite methods to find out the new keywords. First of all, you have to head over the “performance report” into the new Google Search Console. By default, you will be able to see the keywords which were mainly sorted by the number of clicks. 

These are the keywords that you are already getting the traffic to. So, you have to sort by the clicks which are not super helpful. You will be able to sort the queries by the “impressions”. 

You can simply be able to take a note of any of the keywords which you can simply create a great piece of the content around. 


Well, if you are already “accidentally” rank for this keyword then imagine how simply you can be able to rank if you actually tried. Speaking with the content writing, that’s what the next chapter is all about. 

Chapter 2: Best Optimized Content

Best Optimized Content

When we talk about search engine optimization, content is EVERYTHING. Also, when you publish or post the best content on your website, then you will be on your way to the top of Google’s first page. It is really not hard to publish the amazing content as it seems. 

You simply need to ensure that every piece of the content which you have published has the three features which I am going to outline below. 

Feature 1: Long, In-Depth Content

If you are willing to tank on the top of Google, you are required to simply STOP publishing the generic “me too” content. 

As per the recent study about search engine ranking factors, we have found a strong correlation between content and rankings. 

In simple words :

Then content that ranks great today will cover the complete topic on one page, 

For Example:

Previously this year, I have found a keyword that I am willing to rank for: “Mobile SEO”. 

Apart from a generic list post, I have created a huge 4,000+ word guide. 

As my guide will show you almost everything, you are required to get to know about mobile optimization which has very quickly climbed to the top 3 in the Google Search Engine.

Feature 2: Satisfies User Intent

All thanks to the AI technology which is known as Google RankBrain. Google can simply b able to measure that the searchers are not satisfied or satisfied with the particular set of search results. 

If your content provides the searchers with what they are willing to get, then Google will simply rank you higher. For example, you can simply check out this piece of the content that I first published previously. 

My major keyword for that page is: “SEO Techniques”. So, before I write a single word, I already asked myself. “What would someone searching for this keyword want to read?”. 

So, in this case, the answer is really simple: they want to get the list of the no-nonsense SEO methods. 

So, I didn’t begin my content off with the background details and after a short intro, my post will dive with the right tip. 

Because my result makes people happy, Google wants to simply show it to more people. 

Feature 3: Great User Experience and Readability

As I mentioned, Google will simply track how people interact with your website. Mainly, Google pays very close attention to one thing one which is the amount of time that people will stay on the page. 

If Google finds out that people will leave your website after a few seconds, then you can simply be able to expect to rank on the drop. 

So, how do you keep the searchers on the website longer?

Here, we are sharing the simple tips which will work in a great manner:

First, you have to write an introduction that will get straight to the point. For example, you can check out the brief intro from this post. 

Then, you need to ensure that your content is really easy and simple to read which means you need to use a big font. 

As you have published the awesome content, it is time for chapter 3. That is where you will be able to learn how to keyword optimize your content. 

Chapter 3: On-Page SEO

On Page SEO

There are lots of on-page SEO which will simply optimize your meta tags. In this chapter, I will simply tell you four favorite on-page SEO strategies. So, if you are wondering about “How do i actually use the keywords in my content” then you will definitely love the tactics and also the case studies which I am going to share in this chapter. 

Strategy 1: Descriptive URLs

Google will use the URL of your page in terms to understand the content which you are sharing on your website. 

That is why you are willing your URLs to be:

  • Short
  • Keyword-rich

For example, my target keyword for the blog post is “eCommerce SEO”. 

So, I made the URL for this post is /eCommerce SEO. 

Strategy 2: Internal Links

The question is why is internal linking important? There are majorly two different reasons:

The first one is that these internal links will help Google to understand their content in a better manner. 

Google looks at the anchor text which you have used in your internal links. 

In other words:

Keyword rich anchor text will help Google to simply understand the topic of the page with which they are linking. 

For example, this type of internal link will help Google to simply understand that the page which I am linking is related to “RankBrain”. 

Second internet links will send the link authority to the pages which they need and also they give them a boost into the ranking. 

Strategy 3: Use Keywords Strategically

In the earlier days of White Hat SEO, you were able to rank your website with the help of the black hat technique which is mainly known as “keyword stuffing”. 

Today, search engines are really sophisticated and it means that keyword stuffing is not useful anymore. 

Using the target keyword is one of the handfuls most of the time. 

Strategy 4: Optimize Images With Alt Tags

You need to know that Google, Bing, and some of the other search engines will not see the images. They will completely rely on the text that they see in the alt text. When you optimize the images with the help of the descriptive alt tags then Google will get a complete grasp of the client’s overall topic. 

Chapter 4: Link Building

Link Building

If you are willing to rank your website at the top of the Google search results, you are required to have the backlinks. The major question is:

How do you build up the backlinks to your website without resorting to the black hat link building strategies

It is really easy and simple and sticks on the four white hat link-building strategies into this chapter. 

Strategy 1: The Skyscraper Technique

The skyscraper technique is one of the white hats when you get it. First of all, you need to evaluate Google’s first page for the content which is already ranking on Google. 

Then, you need to figure out the things which are common in content. 

At last, you need to write down a post that is similar to what you just found but in a better manner. This SkyScrapper Technique will also help in Affiliate Marketing as well.

For example:

A white back which I want to create something as per the topic of “how to optimize videos“. 

So, I use the search term which is “video SEO” and I simply analyze every piece of the content which was ranking on the SERP.

I noticed that a lot of the content which I found was on the list posts and also in the guides as well. For me, a guide made sense for this keyword. So I go with that. 

Mainly, I wrote a guide that CRUSHED the other studies related to video SEO. Because my content deserves to rank on Google’s first page, it will now rank in the top 3 for my target keyword. 

Strategy 2: Broken Link Building

It is one of my favorite white hat SEO tactics. Check out how it works:

First of all, you need to find a page on the web from which you would like to get a link. 

Then, you need to use a tool such as Check My Links in terms to scan the page of the broken links. At last, you need to allow the person which will run the website that has the broken link. 

Strategy 3: Industry Studies and Original Research

This strategy is doing the same work. But when you do this right, an industry study will simply land you on LOTS of backlinks. Like, earlier this year we have also published a study related to the ranking signals which will impact the voice search SEO. Also, this content is generally a few months old and it has already racked up 521 impressive backlinks. 

Strategy 4: Guest Posting

When we talk about guest posting, you will get two different options. 

You can easily be able to write the guest post for any of the websites which will publish your content or you can public the guest posts of any of the authority websites as per your niche. 

When it comes to SEO, these two approaches are really different. Also, Google will consider the spammy guest blogging a “link scheme” which will get your site penalized. 

Final Verdict:

So, we have shared mostly all the details about white hat SEO. If this article is useful for you and helps you to know all the details about it then do share this article with other people so that they also get benefit from this article. If you have any queries related to the white hat SEO then feel free to connect with us by simply dropping a comment in the below-given comment section.

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